Analysis of the impact of influencers on the purchase decisions of the ‘Whopper’ product in the Burger King restaurant chain and sales among young people in San José, Costa Rica, 2024.

Chávez Quevedo, Juan Carlos; Hidalgo Vargas, Luis Roberto; Santín Umaña, José Manuel; Soto Herrera, María Paz; Víquez Mora, Gabriel

Análisis del impacto de los influencers en las decisiones de compra del producto “Whopper” en la cadena de restaurantes Burger King y ventas entre jóvenes de San José, Costa Rica, 2024

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Chávez Quevedo, Juan Carlos

Hidalgo Vargas, Luis Roberto

Santín Umaña, José Manuel

Soto Herrera, María Paz

Víquez Mora, Gabriel

Analysis of the impact of influencers on the purchase decisions of the ‘Whopper’ product in the Burger King restaurant chain and sales among young people in San José, Costa Rica, 2024.

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